Crafting a Website with Personality Types in Mind - Questions the Four Personality Types Ask

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As you might expect from seeing how differently the four personality types approach the world, they tend to ask different questions when they try to reach a decision.

The Guardians SJ -Guardians focus on HOW questions. Some examples:

 

• How does it work?

• Can you give me a guarantee?

• What are the details?

 

Artisans SP - Artisans focus on WHY and WHEN questions:

 

• How quickly can I achieve my goals?

• Can I customize your products?

• How will my life be better?

 

The Idealists NF - Idealists focus on WHO questions:

 

• How will I feel using your product or service?

• Can I trust you?

• Who used your product or service?

 

Rationals NT - Rationals focus on WHAT questions:

 

• Why are you better?

• How can you help me more productive and cutting edge?

• Who are you? Show me your credentials.

 

Selling to Four Different Personality Types

In the next article I will cover how to sell to each personality type on your website. The elements that will be covered include copy writing for different types, how to structure content for the four types, how to design for different types, what should be featured to speak directly to each type on the home page and more.

If this concept is new to you, then you may want to do some research. You can use search engines or explore Myers Briggs theories to learn about four types as well as 16 personality classifications. I find 16 classifications complex to comprehend and develop content for, so I stick to four personalities. Of course, if you're a Guardian SJ type, you're quite welcome to find out more on your own.

DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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