Crafting a Website with Personality Types in Mind - Idealists and Rationals
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Idealists NF
Idealists put others before themselves. Caring and taking care of friends, family and other people is a priority for them. Relationships are everything to Idealists; they trust an established friend a lot more than the "new guy." Idealists are very slow to reach a decision, but once there, assuming the buying experience is pleasant, are likely to give you repeat business. They are very loyal.
Idealists make a lot of bad decisions, however, and are suspicious of new ideas. Build a relationship with Idealists above all. If you do, they will reward you with the utmost loyalty and repeat business.
Provide them with TONs of guarantees. Offer an unconditional money back guarantee. Testimonials, stories and reviews do WONDERS for this personality type, so be sure to collect a lot of DETAILED FEEDBACK from your past and existing customers. Feature it prominently on your site.
Idealists always give to others and may neglect themselves. Do not sell to them, as your words will fall on deaf ears. The opinions of other "regular" people and a relationship-based approach are key here. Get to know who they are and lay everything about yourself out in the open. Show how you work hard for others and your community.
Idealists are not assertive, but are very responsive, depending on others for many decisions. They make perfect customer care people. Everyone is a friend to them.
When selling to Idealists, find out about their personal interests, their family, and tell a lot about yourself and why you do what you do. Be very patient and give them plenty of time to decide. Don't take advantage of their "easy" personality, and don't forget to answer the "how" question.
Rationals NT
Those are the "bosses" and "cold-blooded" types who will do anything to achieve their task. They are ready to put it all on their abilities and go for it. Rationals are very assertive and know their worth. They do not tolerate any waste of their time, and put that time to good use. They are highly effective, motivated individuals.
The greatest reward for a Rational is to achieve a goal they have set out to accomplish. Rationals enjoy being in control of the situation, are very goal-oriented, have clear visions and reach decisions very quickly. They are excellent planners, devoted to the task. Rationals are irritated by inefficiency. They are very persuasive, but not responsive, making them hard to live with in a marriage. They care about their image and want the best there is in all aspects of life.
The biggest fear for Rationals is loss of control.
Rationals have huge egos, do not listen to advice and order people around. They know it all, so don't even try to coach this personality type.
They are decisive and determined. Rationals control their emotions and are often in a hurry. This personality type is very stubborn, tough and impatient.
When selling to Rationals, ask specific questions and discuss results, time frames and the bottom line. Focus on hard facts and logic. Don't make promises, but rather show proof. Be business-like and to the point. Never invade their personal space.
Next: Questions the Four Personality Types Ask >>
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