Copy Writing with Personality Types in Mind - After Sale Service for Each Personality Type
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Guardians SJ
A good way to make Guardians happy is to ask them for feedback. If a Guardian replies with a specific problem or issue, say that you will fix it, but also ask for ideas on how to fix it. He will be very pleased to "consult" with you and suggest a solution.
Artisans SP
This personality suffers from impulse buying with a high probability of "buyer's remorse." Take extra time and effort to reassure Artisans that this is the right choice and that they made the right decision.
Right after the sale, send them an auto responder email stating all the benefits he or she will receive. Then send a second email asking if he's happy. After that, send a third email about a week later asking for feedback and a testimonial.
Idealists NF
Idealists do not like change. It's like a 100-meter-high brick wall for them. Once climbed over, though, they become loyal repeat customers (assuming you deliver what you promised, along with good customer service).
After the sale, follow up with an email asking if everything is okay. If you get a reply, be warned that it might be a negative response, because Idealists are slow to change. Keep in touch with them as a friend, and they will get over everything.
Rationals NT
Rationals are used to being treated like a boss, and expect that from you. Ensure that this customer has all of the contact information he or she needs, such as email address, phone, fax and postal address. Send it out again in your auto responder email. If a problem arises, answer right away. If you delay, a Rational will give business to those who reply promptly instead.
We've discussed how the four personality types approach their buying decisions, how to write copy for them, and how to treat them after the sale, so what's left? In the third part we'll discuss the web site design elements you will want to include to cater to the four personality types. You won't want to miss it.
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