Copy Writing with Personality Types in Mind - Conversion Optimization

(Page 2 of 4 )

 

FutureNow calls this conversion optimization theory Persuasion Architecture (PA). With Persuasion Architecture, you plan a website for all four personality types, including:

• website template

• copy writing

• headlines

• benefits

• pages

• tools, downloads, widgets, software, etc.

 

 

Persuasion Architecture plans paths for each personality type in accordance with their decision-making process. It marries the sales process with the buying process of your customers. Persuasion Architecture is far more advanced than conversion optimization for four personality types; it touches imaginary personas, structures, wire framing, buying cycles, business topology and a lot more.

The topic is too large to discuss in one article; after all, Bryan and Jeffrey Eisenberg, the fathers of Persuasion Architecture, wrote an entire book, so here we will only touch on the basics. In this particular part of our article series, we discuss copy writing and after sale support for each of the four personality types. As you will see, copy writing is very distinct when you put it through this lens. If you ignore this fact, your site will be leaving money on the table -- for your competitors to grab.

Next: Copy Writing for the Four Personality Types >>
 

More Website Promotion Articles
More By Ivan Strouchliak

Comments On: Copy Writing with Personality Types in Mind

· Congratulations! This article is excellent. I was worried because the last...    · SEO Chat readers run the gamut from beginners to experts, so we try to appeal to the...   >>> Post your comment now!