Promoting your business, to my way of thinking, involves several factors. Perhaps the biggest is being in the right place at the right time with exactly what your potential customer wants. Does that sound a lot like selling? Of course. And like selling, you need to be prepared to do it in different ways depending on when and where you approach it.
So what does this have to do with SEO? After all, you've probably come here expecting to read an article on how to optimize your site to get a high ranking in the search engines. You're no doubt familiar with the equation: a high position on the search engine results page leads to more visitors, which leads to more conversions, which leads to more profits. At least, that's how it usually works; if you've been doing this for a while, you know there are a number of ways in which this math can go awry.
Considering that point, it's a good thing, then, that this equation is not the only one that can lead to profit for an online business. You'd have to be living under a rock not to notice the rise of social media such as Facebook and Twitter. Let's not forget blogs and podcasts, or how easy it is for the average person to give their cat videos a worldwide distribution on Youtube. Like a high ranking in the search engines, these are all ways to get the message out about your business. They're a lot cheaper than making a 30-second commercial and buying air time on national TV.
But in many ways, they're also a lot touchier in actual use. Because social media sites often have a wider range than you might expect, any use of them in a campaign can have a huge impact – for good or ill. For this reason, generally speaking, you shouldn't represent yourself as something you aren't...unless you find a way to do it that won't leave your customers expecting one thing and getting something else. Humor helps; the current Old Spice Guy commercials, both on the air and on Youtube, are the most recent example, but there are lots of others.
Website Promotion 
