So you haven’t been happy with the results of your conventional link building or link trading campaign. Or maybe your web site is very new and you want to be discovered quickly. You think linkbait will get you there the easy way. Think again.
There is nothing “easy” about linkbait. For readers new to search engine optimization who haven’t heard the word before, linkbait is content that is interesting enough to inspire many people to link to it and even send links to their friends. Indeed, it is designed with the idea of increasing traffic to a particular web site.
There are several parts to a good campaign that uses linkbait. Every one of them requires a certain amount of work, whether it’s research or writing or programming or what have you. If you’re really clever and creative, you can speed up the process a little. If you’re not afraid to be controversial, and can rant creatively without alienating too many people, you might even be able to speed it up a lot.
In this article I’m going to go over the process of building linkbait. I’ll also discuss several different kinds of linkbait. You may find that certain kinds come more naturally to you than others, whether it’s because of your temperament or the fact that your chosen industry lends itself well to one particular kind of linkbait and poorly to others. Thinking about all of them gives you more options, however.
I’ve seen the subject of linkbait boiled down to three steps: doing the research, being original and creative, and handling the social aspect. I’ve also seen equations that weigh the particular effort, risks and reward potential surrounding particular kinds of linkbait – widgets require a lot of effort to do well, carry a high risk of failure, but also return huge rewards when they work, for example. Frankly, however you look at it, it all boils down to being seen by your target audience, and that’s where all the work comes in.
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