Build Your Site`s Popularity Organically
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Building a great website optimized to score high in the SERPs is only half the job. If you want to get visitors, you need to promote your site. There's more to this than advertising; you need to find ways to get your visitors involved. Do a good enough job, and they'll naturally link to your site.
You’ve built an excellent website, doing everything you need to do to make sure it scores high on the search engine results pages (SERPs). More importantly, you’ve avoided search engine spam and other practices that are likely to get you banned. You have great content, which you refresh regularly. Your site is easy to navigate, and everything works. Are you finished yet?
Well, I hate to be the one to tell you, but you’ve only completed half the battle. The other half is promoting your website, and here you can’t depend exclusively on the search engines. They’re getting better at spotting certain manipulations, and regularly update their algorithms accordingly. Don’t even think of committing link spam; if you want to build your site’s traffic for the long haul, you need to make sure that your website is naturally one that web surfers will want to visit. That will get an organic link building process off to a good start – and those are the kinds of links that search engines love.
If you are building your website’s links organically, you’ll find that more visitors will come to your site from sources other than search engines. Yes, this seems like a counterintuitive idea when we’re concerned with search engine optimization, but it works. By some estimates, the best websites in each industry receive half or less of their total visitors from search engines. Instead, web surfers find their way to these sites via bookmarks, links to the site from articles or blogs, and directly typing in the URL at the address bar.
If you have a site that’s good enough to get that kind of traffic, visitors will come to you no matter where you are in the SERPs. The trick is to take advantage of the right ways to promote your website. In this article and the next, I’ll discuss some of the techniques you can use to help generate buzz and get web surfers interested in what your site has to offer them.
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