Blogs as a Website Promotional Tool - Promotion Offline with Blogs
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Surprisingly, blogs can have some solid offline benefits for your business. One of the most important is the value of your blog to the media. Blogs are regularly scanned by the mainstream and the trade media outlets, vis RSS feeds, for news story ideas. Your breaking news story is of interest to the journalists in your field.
Be certain that you have easy to access contact information on your blog and on your website, so reporters can make instant contact with you. They are often on very tight deadlines and can't wait to find you. By being available, your business story can be told, and you can also be quoted as an expert in other news stories. You may also find yourself being contacted as an expert speaker in your business area. The blog will establish your authority credentials.
Your blog will already have helped establish you as an expert, in your field of business because of your daily informative posts. Since blogs are still relatively new to the business arena, you will also be seen as being on the leading edge of innovation, for your industry. You know that can never be a bad thing.
Be certain to include your blog URL on all of your business cards, letterhead, and everywhere else your main website URL is included. Many people will visit your blog for information, who might not otherwise visit your business site. They will often use the blog as an entry to your company website, and eventually become customers or clients.
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