Blogs as a Website Promotional Tool - Promotional Benefits that Blogs can Provide
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Blogs build regular readership traffic. Because of their frequent updates, often daily, readers will return very frequently. A traditional static website has far fewer changes, and often requires coding and the assistance of a technical person. There is no such requirement for blogs.
Most blogging platforms allow for the transfer of fresh blog posts directly to a website, providing a continual supply of new material. Because of these regular additions of fresh keyword rich content to your site, you gain favor with the search engines. The spiders will crawl your site more frequently and index your site more often. The new keyword-laden content will create some pages that score highly in the search engine results pages (SERPs).
Blog Content
The content of a blog should not be blatantly promotional in nature. Instead, it should provide that benefit more indirectly. Posting regular blog entries about industry news in your business area, fair and unbiased product information and reviews, new product development information, and business advice for your readers will establish you as an expert in your field. As an expert, you will be called upon by the media for interviews and often as a speaker in your industry area. The promotional benefits of those activities are obvious.
Links and Free Publicity
Other bloggers (people who write and maintain blogs) will also promote your blog, by linking to any blog posts that interest them and their readership. Bloggers are free and generous linkers of the blogs they read. Many bloggers are completely unaware of their Google PageRank and often of their blog's position in the search engine results. They freely link to blogs for the content alone. The search engines are, at best, a distant secondary concern.
You get free publicity and promotion for your blog from other bloggers. Since many of the other bloggers, who link to your blog columns, are in posting similar themed content on their own blogs, you get the benefit of any topic sensitive PageRank that may be implemented by Google. You also get some much needed link popularity and some PageRank boost that help your site in the search engines.
Next: Blogs Bring a Human Element to Your Business >>
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