Blogs as Excellent Public Relations Tools - Blogging Through a Crisis
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One of the most difficult times for any company, from a public relations standpoint, is during a company or industry crisis. During those often painful moments, the temptation for most traditional businesses is to shut down communications to the outside. All of their statements and reports are carefully screened, and often require many people to sign off on them prior to release to the media and the public. Those controlled message days are a thing of the past.
By posting regular and open information on your company blog, you can address the crisis, fairly and honestly. Keeping the public completely aware of where your business stands, and what is the plan going forward, helps to improve confidence from your readership. Blogs provide an unlimited number of postings per day. You can update what is happening, during the peak of the crisis, in real time.
Instead of hiding the problems, the trust your blog has developed over time, makes it the place for people to turn, for unfiltered information. Your job is to give the public honest answers, and not traditional spin. That openness about where the company stands, and it how it plans to resolve the problem, will be reported favorably in the media.
The general public will leave your blog feeling that they are provided with straight answers. Speaking directly those affected by the disaster will increase the reputation of your company, rather than detract from it. That confidence factor can only serve to enhance your company image, while raising your personal profile within the industry.
Next: Additional Blog Benefits >>
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