Blogs as Excellent Public Relations Tools - Getting Traditional Media Exposure Through a Blog
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The traditional media has begun to visit blogs and to subscribe to blog RSS feeds, via an RSS reader. As a blog is updated, the RSS feed, usually coded in XML and Atom, sends the post or part of the post to its subscribers. Developing and adding an RSS feed is easily activated, and is readily available with almost every blogging tool. For sites preferring their own coding, there is widely available code that can be modified as needed to suit your personal requirements.
Your blog's readership can easily access your posts as they are updated in real time. Much of that regular blog audience are members of the traditional mainstream media, consisting of newspaper, television, and radio journalists and editors.
"By writing about your industry, reviewing products, providing company news, and commenting on various business and economics issues, your blog is a ready source of news stories."
The news media are constantly on the lookout for potential news stories. By writing about your industry, reviewing products, providing company news, and commenting on various business and economics issues, your blog is a ready source of news stories. By writing in a style that reflects your personality, along with your expertise in the industry, journalists will consider you to be an industry expert.
As someone considered knowledgeable in your business area, you will often be called upon for news interviews, in each of the mainstream media. Not only will you be interviewed about your own company, but about issues concerning your industry as a whole.
Be certain to always make yourself available. Reporters are pressed for time, due to tight deadline schedules. If you are unavailable, they will immediately call upon other people in your industry for comment. Provide your media contacts with a telephone number and fax number, where you can be reached at all times.
That media information should be readily available on your blog, as well as conveniently placed on the company website. Include a press kit, with your biography and other background materials to help the journalists do their job. Your assistance will be appreciated, and your expertise sought more often.
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