Avoiding the Competition - Things to Avoid
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When becoming more specific in your keyword search terms, you do want to keep away from becoming too specific. For example, in the case of the Eddie’s Mountain Bikes web site, you wouldn’t want to get as specific as “Mountain Bike Dallas Maple Street” because that is not going to be searched for often, if ever. I’d suggest finding a good middle ground between a really broad search term such as “Bike,” and a painfully specific one such as “Mountain Bike Dallas Maple Street”.
Make sure you’re optimizing your web site for what it is really about. You may find a good keyword search term that has little competition, but don’t just use it because of that. Visitors are good, but only if they find what they are looking for on your site.
If your site offers products and/or services locally as well as nationally or internationally, make sure you optimize your web site for all of them. The area you want to target more particularly should be what you focus on, but make certain that if you sell products and/or services nationally or internationally, visitors to your site will be able to tell. It would be great to optimize your site locally and increase sales and traffic but not at the expense of eliminating your other target audiences.
If you are optimizing for a site that is for an extremely broad search term such as “Games,” then these above steps may not be for you. I would recommend researching and implementing other search engine optimization methods for your web site in that case.
Related Links:
Overture’s Search Term Tool
http://inventory.overture.com/d/searchinventory
/suggestion/
Search Engine Optimization Resource
http://www.seochat.com
(This article originally appeared in the March 2004 issue of Plug-In).
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