Avoiding the Competition
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The correct choice of keywords can do more than make you simply stand out from the crowd; they can help you avoid some competition from the crowd entirely. Bralynn Bell explains how.
“Better to be a big fish in a small pond, than a small fish in a big pond.”
That proverb can be especially true in the big pond that is the Internet, and more specifically, search engines on the Internet.
When choosing your keywords, knowing how to limit your competition is essential. Time and again I see people construct their keywords using only one common word, such as “Bike,” and then they question why they aren’t getting ranked high in the Search Engines. When you choose common words like “Bike,” you are typically giving yourself a great amount of unneeded competition.
For instance, at the time of this article, a search in Google for “Bike” returns over 10 million results. Trying to get ranked high in a search term as broad as that is of course achievable, but why put yourself through the burden of competing with 10 million other results when you could just avoid it?
What I also find common is that the same site, which was trying to target a common word didn’t need to because their site was related to something more specific, such as “Bike Safety Equipment.” The search term “Bike Safety Equipment” at the time of this article returns around 400,000 Google results; still a lot of competition, but obviously far less than 10 million. In the case of your search terms, the difference could be even more drastic.
In short, if your web site is related to something specific, try targeting that specific keyword search term, instead of opening yourself up to a ton of competition by being too broad. The less competition you have, the easier it will be for you to rank high in that search term.
Next: Searches vs. Results >>
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