If you want to successfully promote your website, you'll need to use a variety of different techniques. These include SEO, social media marketing, link building, and more. Keep reading for 10 web promotion tips that employ a number of different methods to get the word out about your website.
Let's start with some SEO-based techniques. In fact, we'll start at the top, with your web page's title tag. You want to create a descriptive title, five to eight words long, that features the keywords you expect people to use to find you. Take out “filler” words such as “the” and “and,” as long as the title is still readable. Remember, searchers will see this title as the hyper link to your listing on the search engine results page, so you want it to be concise and on target while making a good first impression. The title goes in between the head tags on your web page, like so: <HEAD><TITLE>10 Website Promotion Tips</TITLE></HEAD>. This is a truncated illustration, because you will probably include other items between the head tags, but you get the point.
For your second tip, we'll stay on the topic of where to put keywords. Search engines figure that words you include in a page's headline and sub heads are important to the page. This means that you should use H1 header tags, at least, and make sure you include keywords in them. If you use Cascading Style Sheets, don't expect Google (or any other search engine) to use them to figure out what your headlines are; they aren't that sophisticated. For that reason, you also shouldn't use headline tags with other names. We try to limit our headlines to about six words here, keeping in mind Google's constraints and character limits (it doesn't seem to look past the seventieth character in a headline).
A third good place to include descriptive keywords is in the ALT attribute of image tags. Actually, including accurate keywords in this attribute is good for a number of reasons. It makes your site more accessible to visitors who use tools that read information to them as they surf the Internet; many blind and vision-impaired people depend on hardware and software that either stumbles over or ignores images without ALT attributes. ALT attributes help to tell the search engines what your website is about. Additionally, if you'd like your website to turn up when users do an image search, ALT attributes can help get your images to rank higher, making it easier for searchers to find your site.
The fourth place you want to include keywords is in your website's hyper links, and where you put those links matters. For example, if you're an online retailer writing an article about the new digital cameras you just got in, you don't want to simply link to the cameras at the end of the article; you want to include a link to each one in the body of the article, preferably using their actual name as the link. If you're a professional offering a new service, when you first mention that service on your blog (and I'll talk more about business blogs in a bit), you should link to a page that talks about the service, with the name of the service as the link. Remember, by including the link in the body of your content, you're telling Google that the link's anchor text – the words that show up as the link – is important and relevant to your site.
You can do well with the fifth tip if you're a good writer. Many websites are constantly looking for good content to publish, because the search engines love excellent, up-to-date, in-demand content. If you write articles in your area of expertise and distribute them to the editors of the right sites as free content, you could help build your brand. Better, by asking that a link to your website and a one-line bio be included with the article, you can build plenty of links back to your website over time.
Website Promotion 
