eMarketing Brand; Awareness, Recognition, Trust, Image - Defining Brand
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What is BRAND'
Foremost 'Ownership'. Ranchers brand their herds of cattle with a symbol unique to their business, today many still do and have further trademarked that symbol.
Second - Awareness ' Brand awareness is extremely important. Many will come and read this post ' some will make comments how good it was ' but shortly thereafter, they will forget about it. However, if the topic however arouse in the future, they had awareness that they read something somewhere before about brand.
Third ' Recognition ' Brand Recognition takes its cue from awareness. 'I have a need for something on brand, and I remember SEOChat had an excellent new forum and fathom posted something in there on brand.' They forgot, but the must have "need" actually delivers a recall trigger or response value... branding at work.
Next: Prove It >>
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