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WEBSITE MARKETING

eMarketing Brand; Awareness, Recognition, Trust, Image
By: Rodney Brown
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    2003-07-11

    Table of Contents:
  • eMarketing Brand; Awareness, Recognition, Trust, Image
  • Defining Brand
  • Prove It
  • Hook Line

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    eMarketing Brand; Awareness, Recognition, Trust, Image


    (Page 1 of 4 )

    I have coined - Successful eMarketing is the delivery of brand trust.
    To realize brand trust one must identify with a market, appeal to its
    interests or needs, and using best practices, reach out to that market
    through the seamless synergy of marketing and design, 'intuitively'.I have coined - Successful eMarketing is the delivery of brand trust. To realize brand trust one must identify with a market, appeal to its interests or needs, and using best practices, reach out to that market through the seamless synergy of marketing and design, 'intuitively'.

    So what does this mean'
    Well many do not understand the implications of not having consistent brand or believe that brand is reserved for large corporations and not a major marketing factor for a small & medium enterprises (SME) including one-man online operations, and not-for-profit organizations. In a nutshell - the difference between consist sales, return customers and viral marketing - "word or mouth"!

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