Who, What, How: Marketing Research in Search Engines - Additional Resources

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Some other websites I frequent offer lots of data in one collective spot. These include:

• Nielsen Netratings (http://www.nielsen-netratings.com/)
  NN offers a lot of data for free in their Press Room.
• Demographics.com (http://www.demographics.com)
• US Census Bureau (http://www.census.gov)
• Melissa Data (http://www.melissadata.com/Lookups/)

Summary

With the basic tips and techniques I’ve employed here, you can take them and apply them to any industry for your own market research. Media research can be as expensive or as inexpensive as you need it to be. The most powerful tool to help you get the information you need is any one of the major search engines available online. Good luck!

Article Resources

• Google (http://www.google.com)
• Ziff Davis Computer Marketing Group (http://gamegroup.ziffdavis.com/about/cgw.html)
• Yahoo! (http://www.yahoo.com)
• IGN (http://pc.ign.com)
• MediaDailyNews (http://www.mediapost.com/dtls_dsp_news.cfm?newsID=245176)
• BIGresearch (http://www.bigresearch.com/news/big121703.htm)
• GameSpot (http://www.gamespot.com)
• VideoGameReview.com (http://www.videogamereview.com)

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