Who, What, How: Marketing Research in Search Engines
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We use the major search engines for personal research, but how about using them for market research for our businesses? Heather Conary shows you how to mine the engines for a wealth of information to help you market your products and services--and the best part is, it's all free!
Google. Yahoo. There’s no denying it, search engines – and Web surfing in general – have truly pervaded our culture and daily language. So many people are familiar with these tools for doing “personal research” that people in a business environment forget what a powerful tool we often have right at our fingertips.
Marketing professionals often rely on a broad base of information to come up with a comprehensive profile of who they are planning on marketing to, and where, when and how they will market to them. For a small business owner just starting out, this can seem daunting, but fortunately, all of this information can be easily obtained using a simple search engine.
To demonstrate how marketers can maximize the power of search engines, I’m going to define my own (very broad) market. Say I own my own computer gaming company, and we’ve developed a new fantasy RPG (role-playing game).
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