Web Site Statistics: Do You Know How to Track Your Pages? - Knowing Your Traffic
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With comprehensive Web site statistics, you know more about where your traffic is coming from and how they’re finding your pages. You’ll know which keyword phrases are working to bring in the traffic. You’ll know which pages they like and which pages they’re spending the most time with. With Web site statistics, you can start knowing your traffic -- and what your traffic likes and doesn’t like about your site’s pages.
But honestly, how can looking at graphs and lists and tons of numbers help your site? Getting an in-depth looks at your Web site’s statistics can help you truly optimize your pages for the search engines, even if it does seem like a lot of staring at charts. You’ll be able to focus on and expand the aspects of your site which are working, and perhaps re-vamp and change those parts which aren’t working so well. It all starts with Web site statistics.
Just think about it: with the right statistics information, you’ll know which one of your pages is drawing in the most visitors. You can even find out why this page is popular, with keyword tools that tell you the density of the page and which keyword phrases are searched for most often. With this information, you’ll know why the page is popular in the first place -- which is very useful information if you want to make different pages on your site equally successful.
Knowing your traffic, where they’re coming from and why they’re on your site, is your greatest tool if you want to optimize your site. When you can check the real-time visitor hits for each page and analyze the words and phrases which are drawing their attention your way, you can start to take advantage of these specifics in order to bring in even more traffic. As a web master, you always, always want more traffic for your site.
Track Your Pages
Don’t spend the time and effort finding and implementing a Web site statistics package on your pages unless you’re going to make use of it. Be sure to check your stats and traffic levels often so you have a real understanding of your site’s performance. Look at the keywords which are working and try to re-create the same success with different words and phrases on other pages.
If you’re going to track your pages through a statistics package, the least you can do is pay attention to the results. Take a good look at which pages are working and which aren’t, and make your adjustments accordingly. When you know your stats, you know exactly what you need to tweak (or leave alone!) to start improving upon those numbers.
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