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WEBSITE MARKETING

Using eMarketing Usability To Motivate Visitors To Buyers
By: Rodney Brown
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    2003-07-10

    Table of Contents:
  • Using eMarketing Usability To Motivate Visitors To Buyers
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    Using eMarketing Usability To Motivate Visitors To Buyers


    (Page 1 of 3 )

    The web is a contradiction against everything ever taught to sales people. We are humans and human nature says 'face value' sells' and we 'as human' normally need a direct relationship with the seller to trust, and buy.The web is a contradiction against everything ever taught to sales people. We are humans and human nature says 'face value' sells' and we 'as human' normally need a direct relationship with the seller to trust, and buy.

    Notwithstanding, it is a matter of historic fact that 10% of online public buy 90% of all online products. More importantly, this is not that much different from the real 'off-line' world of storefronts, shops, malls, and real people selling products and services. Here, 20% of the total consumer market buys 80% of all consumable products and services. In both instances, 80 ' 90%, (although there are many different factors) one prominent consideration to buyers is trust. How to bring visitors to actually buying - Is there any successful technique'

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