Using Your Web Stats for SEO: Search Marketing Analysis from Web Stats - More Tips for Using Web Stats for SEO

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1. Keep spiders from creating session ids, or create 301 redirects from sessions in your .htaccess file.
   
   
2. Actually use your results. It doesn’t do you any good to view, compare, and chart your results if you don’t intend to use the information to update your site. Information is only as powerful as the person who puts it to work.
   
   
3. Be willing to make changes. Along the same lines as using your results, you have to be willing to trust your results, and make your alterations accordingly.
   
   
4. Use your stats to whittle out unqualified traffic. It’s difficult for a web master to give up traffic, but downsizing the volume of traffic in return for targeted traffic will allow you to make better comparisons of your web stats to find out who is really buying and why; as well as to use the information to find out why others are not buying. This means getting rid of ineffective landing pages, and removing links that don’t bring you qualified traffic. You may find that removing irrelevant links will give you a better position in the search engine results pages, too.
   
   
5. Allow your marketing or SEO consultant to have access to your stats. A professional may be able to mark trends in your statistics that may escape the untrained eye. They will also be able to give you a new perspective into what is effective marketing for your site, and what needs to be changed.

I hope after reading these articles that you see how important monitoring your web stats should be. Whether you view only certain parts of your web stats, and disregard others or prefer to view them in a pie chart versus looking at a bunch of numbers; one point remains the same: in order to have an effective website, you must monitor your website statistics frequently and regularly. Through your numbers, you possess powerful information. Within this information, you can track the behavior of your visitors and the search engines. Armed with this data, you will be able to improve your landing pages, whittle ineffective links and pages, and eventually give your visitors exactly what they are looking for, and increase your qualified traffic that will ultimately result in sales.

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