Using Your Web Stats for SEO: Search Marketing Analysis from Web Stats - Tips for Using Web Stats for SEO

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By now, you should understand your web stats, what they mean, how to put them together to give you even more detailed information, and how to read them in regards to search engines and search engine keyword results. There are a few tips I would suggest, helping you in your endeavors:

1. Make sure your stats program covers all the basics. You will be left out in the cold if the main concepts of web statistics are not covered in your program. The necessities of web stats would be: number of new or unique visitors, number of page views, referring URL, error reporting, entry and exit pages, top requests, and visitor navigation paths.
   
   
2. Make sure you have the ability to determine search engine behaviors. If your web stats program doesn’t track search engines separately from humans, then you may want to consider switching stats programs. You will save yourself valuable time without having to make all the calculations to determine which activities were created by search engine spiders.
   
   
3. Check your stats frequently. It only takes a single broken link to affect your traffic or sales, so make sure you are aware of what is happening with your site several times a week.
   
   
4. Check your stats regularly. By having scheduled or regular times to monitor your stats, you have a better ability to compare apples to apples, rather than apples to oranges. If you check your stats every Saturday at 8 pm , then compare those to last week at 8 pm, then you can chart your progress at that time. Be aware that daily stats will vary, so it's important to spread out your results over a regular period of time, like over a month, or even several months.
   
   
5. Know where your inbound links are. This way, you can better monitor the usefulness of those links when comparing results from your referring URLs.

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