Using Your Web Stats for SEO: Search Marketing Analysis from Web Stats - Putting it all Together

(Page 2 of 6 )

It’s difficult to tell these things about a single visitor. However, comparing your finding to the browsing habits of other visitors to this one will give you a better understanding of trends visitors have in your site. This will show you areas where you need to make improvements on your web site.

ROI, or Return on Investment, is so important in tracking advertising costs. You need to know which advertising avenues are paying off, and which venues are simply wastes of money. Being able to determine if links from those ads are bringing in buying visitors, or just surfers, will show you how effective those ads may or may not be.

Conversion ratios are important to monitor if you are involved in e-commerce. Conversion ratios are the number of sales divided by the total number of visitors to your site. I will touch on conversion ratios more in my next article; however, I do want to point out one thing in particular. You have to have a good understanding of your web stats in order to have any effectiveness in your tracking efforts. Without that understanding, you are simply wasting your valuable time. Not only that, but you have to use that understanding to make a big picture. Web stats are like a puzzle: each piece only giving part of the picture. Putting it all together gives you the whole picture in the puzzle. Tracking your progress in charts or graphs is a good way to follow the browsing and buying habits of your visitors as well.

When you combine your gathered results in the way you need to, there are endless possibilities of calculations you can make. There is no limit to what you can learn and track.

Using the data you collect to track your success or lack thereof means you have a better chance of improving upon what is working for you, and correcting what is not. I mentioned “stickiness” earlier, and you can find out how “sticky” your pages are. There can be many things that affect stickiness and how long a visitor stays in your site, such as ease of use, navigation, lack of broken images or links, image load times, and even graphic design.

Next: How to Use Web Stats in your Search Marketing Efforts >>
 

More Website Marketing Articles
More By Jennifer Sullivan Cassidy

Comments On: Using Your Web Stats for SEO: Search Marketing Analysis from Web Stats

· Thank you for this series on web analytics. Web stats are are so important but so...    · We sometimes forget the building blocks of good Search Marketing, and a reminder of...    · My homepage is now a Google PR 6. Many of my pages are PR 5s (including pages like...    · Hello sir, that’s exactly what I needed. It helps me a lot I really love all what...   >>> Post your comment now!