Using Your Web Stats for SEO: Getting the Most from your Web Stats - Referrers
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2. Referrers
A referrer is simply the origins of the visitor to your site (i.e. the last site visited and the page on that web site).
- Referring URL – This is the link of the website that linked back to your site, which the visitor followed to find your landing page.
Where a visitor found the link to your website is an important statistic to know, because it allows you to track your inbound links. It also helps you understand where your qualified traffic is coming from, including search engines and other directories.
- Bookmarked Pages – Bookmarked pages indicate to you how interested a visitor is in your site, and their eagerness to come back to it.
A visitor bookmarks a site so that they will be able to find it again, or so they won’t forget or lose track of what they were doing. Bookmarked pages will obviously indicate to you that you content is valuable and worth returning for.
- Direct Pages – These statistics indicate that a visitor came to your site by typing the web address directly into the browser address bar.
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