Using Backend Products to Create Lifetime Customers - Marketing Your Back end Products
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There are two parts to this aspect, the medium and the timing. The major medium for marketing your back end products will be through email, so having an ezine is essential if you want to be able to continuously market your new offers, be they complementary, supplementary or informational. There is really no other way of marketing your back end products. If you own a new site, you would place your product and optimize your page using organic listings and paid listings.
To market your products, you have to segment your database, and you cannot sell your product to "everyone." Everyone includes children and hermits living on mountains with access to the Internet. The more information you have on a user after a sale the better. Since the user has given you his/her money, parting with their personal information should not be a major problem. By personal information I mean street address, gender, nationality, occupation, date of birth, any thing that can help you segment your database fields and hence send a targeted email.
Some of your back end products that will appeal to women, some will appeal to men, others will appeal to entrepreneurs, still others to technical-minded people. Also segmenting your database will help you when you are creating (or choosing) your back end product. Knowing what will appeal to your users will cut down a lot of your work.
The Timing
When can you start selling back end products to your users? When would you offer new information, services or content to your users? Immediately of course, so the best time to give your users an offer is immediately after they have bought your product; immediately send them a thank you note and offer a complementary, supplementary or informational product listing advanced ways to use your product or other product-related tutorials.
You can make holiday offers, birthday offers or "just for you" offers. You can make new offers on purchase anniversaries. And of course, you can make new offers whenever you actually have new products to offer.
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