Using Backend Products to Create Lifetime Customers - Some Basics
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To begin to create life time customers, you must create your entire website with this idea in mind. You cannot just think "let's make a sale." If you do, you may make that first sale but give a bad impression of yourself by not replying to complaints on time, or not responding to emails for days. Even if you do close the sale, the user will justifiably complain about the after sales service.
You actually have to see the sale as the start of a relationship. If you successfully complete your first sale to a user, or give a pleasurable first user experience with your website, and successfully gather information which will allow you to send them new offers in a convenient manner, you are well on the way to obtaining a customer for life. A very successful online model is http://www.amazon.com/. This company sends offers after an initial buy, makes the buying experience fun, collects information that will enable them to continue selling to you, and also is aware of your taste (since you have already bought at least one book from them).
And if you simply offer content, then ensure that your opt-in list is kept up to date. New subscribers should be welcomed, unsubscribe requests should be quickly attended to. I'm taking it for granted that you do have an opt-in list up and running, or else how will you market your lovely new products? It is essential that you have an opt-in list so that you can collect information that will allow you to continue sending offers to your users.
Note that it is actually easier to resell to a user than to close an initial sale. Since trust and credibility are already established, the user is not afraid that you are out "phishing." And since your service has being tested, the user will know what to expect in terms of delivery and after sales. Closing the first sale in a satisfactory manner is the most important thing you can do, and the first step to getting your "lifetime customers."
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