Understanding the Buzz About Buzz Marketing
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It may sound like a new buzzword, but it's really one of the oldest forms of marketing. It doesn't matter whether you're online or offline, you should never overlook buzz marketing. This article, the first of two parts, explains what buzz marketing is, helps you understand how and why it's generated, and warns you about the possible hazards.
By now you’ve probably realized there are many forms of marketing available to business owners; both online and off-line. Direct mail, pay-per-click, link trades, SEO (search engine optimization) and SEM (search engine marketing), viral marketing and other terms I’m sure you’ve run across in your search to market your product or your online business.
Because this article is online, I’m going to assume that the businesses looking for help in this area which are reading this article are mostly online businesses. So it would make more sense to have online marketing for online businesses, and offline marketing for offline businesses. But it doesn’t always work out to be this way, nor should it have to be limited in this fashion, either.
Since I am an SEO Consultant by trade, it would seem that the scope of my work is limited to SEO or SEM. But I have found that failing to take into account other forms of marketing carries with it a high price. One form of marketing that one should never, ever, write off is buzz marketing.
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