The Value of Offline Publicity - Brand your site with yourself
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Let your site be identified with a personality, a real personality. It may be you; it may be someone else. Companies are sometimes associates with people; in the same way, websites can be associated with people. Sometimes companies hire people onto the board simply because of their personalities; they bring nothing else to the table except their personality, or their credibility.
An individual that has done this is the owner of http://www.cleancodes.com/ and www.eketonline.com. Companies advertise on his sites simply because of his personality; he gets adverts like a magazine. He is considered an Internet expert, and when people hear his name, they immediately have faith in the web site; his alias is now "Clean codes." He has expanded from a website owner to a small business owner, and he has done it all from branding his site with himself, and speaking in public.
If you lack the credibility for branding your site, you can look for an individual who can do it for you. And you can offer such an individual part of your equity (future revenue from products sold or adverts).
After all is said and done
Have an opt-in database, so that you can continue pre-selling yourself to individuals who do not do your desired action the first time. The importance of this is worth repeating. An effective email strategy will assure you of the possibility of selling your products forever, and a large opt-in database improves the worth of your online business.
Offline publicity is a must
To free yourself from dependence on the search engines and their peccadilloes, you must brand your site; this is not optional. Without branding your site in the minds of your users, there will come a day that you will feel a sinking feeling in the pit of your stomach, as you go from page one to page two or three of the SERPs, or worse.
Offline publicity to brand your site is a reality; you must start facing up to it, for the sake of long-term survival and prosperity.
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