The Value of Offline Publicity - How do you do it?

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How do you generate huge amounts of free publicity in such a way that you attract thousands of your target user profile? If you are not celebrity or a politician, what else can you do to get yourself in the news? And how do you get yourself in the news for free, without having to pay millions for a slot during the Super Bowl?

Be considered an expert in your field

This transcends advertising, and enters into the realm of public relations and web site branding. As a web site owner, or web site marketing manager, you must be considered an expert in the market your website occupies. If your web site sells DVDs on self-defense, then you must be considered an expert on self-defense in your locale. You must be the person the local radio station calls for an opinion when they are talking about how citizens should defend themselves in the face of the rising crime wave. This can be done simply by sending publicity kits about yourself (and your web site) to talk shows, radio stations, newspapers and magazines statewide and even countrywide.

This works for every field and industry, whether it is products or services. News organizations are always looking for experts to speak on special topics.

You will see the results the day after your first interviews, when your web site receives huge amounts of traffic, with or without search engine optimization. An illustration of this is Mr. Pike, who that speaks as a security and weapons expert for CNN. His site http://www.globalsecurity.org/ seems to be the only place that has information on the Hezbollah Rockets. It actually is not, but it is the first place you will go if you want to know about the Middle Eastern weaponry (that is if you watch CNN).

Give freebies and sponsor programs

Giving prizes out on television and radio shows (especially morning programs) is a good way of getting free publicity for your product. Another way is to organize games; make sure that they have to go your website to apply for the prizes.

Sponsor a program; offer unbelievable benefits in the sections that are given to you to advertise your products. Write compelling copy. People like feeling like they will get a bargain, so offer discount prices if they buy from your web site.

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Comments On: The Value of Offline Publicity

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