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WEBSITE MARKETING

The New Age of Advertising, Part 2
By: Hugo Guzman
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    2005-01-24

    Table of Contents:
  • The New Age of Advertising, Part 2
  • Tell us about your site
  • What sets LinkSmile apart?
  • What are your plans for the future?
  • The future of text link advertising

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    The New Age of Advertising, Part 2 - What are your plans for the future?


    (Page 4 of 5 )

     

    Question: Are there any new features that are being implemented or potential bugs that you are working out?

    Wesley Thomas: At the moment, we are working on implementing our new program for "LinkSmile Approved" sites that offer quality text link placements and will eventually keep most of the business, repeat business, and have justifiably higher pricing (not based on pagerank!).
    There have only been two requests for a new feature and they are listed first below. The rest are on the books:  

    1. A slight modification to the customize-ability of the text link output (Hugo’s request).

    2. FTP-based management for those that cannot use our proprietary technology/software for whatever reason.

    3. Ability to accept 2checkout payments.

    4. Ability to allow manual pricing adjustments after a sale (to accommodate side-deals for renewals). 

    There are others, but they won’t be announced for awhile.

    We have not found any "bugs" in the system that haven’t already been ironed out. However, we are just now approaching (on Feb. 5th) our first round of publisher payouts, and we may find a few hiccups in that area. However, the link management technology has been rolled out much more smoothly than anticipated –- which has been very nice for us and the publishers.

    I want to personally thank Wesley for taking some time out of his busy schedule to speak with me. I also would like to mention that the best way to investigate this new site is to visit it and sign up (instead of just taking my word for it). It’s free and it only takes a few minutes to figure out whether or not the services that are being offered are worth your while.

    Keep in mind that the value or feasibility of these different text link advertising models (auction, brokerage, self- managed directory, etc…) will change depending on who you ask. Some prefer the full service model offered by brokerages. Some will prefer the auction dynamic offered by Linkadage. Still others will prefer the self service directory model offered by Linksmile.

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