The New Age of Advertising, Part 2 - What sets LinkSmile apart?

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Question: Can I buy or manage non-static links on your site?

Wesley Thomas: We offer several options. Buyers can search inventory for banner ads, non-SEO-friendly Text Link Ads, or –- of course -- SEO-friendly Text Links. LinkSmile’s focus is on traffic with any search boost as a side benefit. We feel that traffic is the ultimate goal and it is better to have a measurable and accountable source of traffic in addition to potential search engine traffic -– in the case of SEO-friendly Text Links.

Question: Are there any fees whatsoever for listing sites or for buying ads? How do you make money?

Wesley Thomas: There are no fees for buyers. The business model lies in earning a commission from publishers on sales. The commission is a default of 40 percent (returning 60 percent to the publisher) which covers extensive marketing costs, system development and maintenance, personnel, resources, etc. This is negotiable for authority sites, very high quality sites, and in some other cases. In comparison, some link brokers keep a whopping 60 percent commission. Also, there are no signup fees and no listing fees. We make nothing unless a publisher makes a sale.

Question: What sets you apart from the established text link marketplace formats (auctions and brokers)?

Wesley Thomas: In order of importance:

1. We are focusing on fostering a new mindset of buying/selling quality text link placements (not just "footer" link spam). See: http://www.linksmile.com/text-link-advertising.htm for details.
   
   
2. We allow anyone to fully automate banner and text link management (still retaining full control) –- even on HTML pages (not using FTP). 
   
   
3. Our system is built so that even the novice-level webmasters can buy/sell advertising (banners/links) in a do-it-yourself format.
   
   
4. Our commissions are much less than auctions/brokers AND reduce overhead costs considerably.
   
   
5. For large buyer commitments, we do offer account managers that will handle all purchases and choose (like a broker service) ad spots that meet the defined goal of the buyer.

Next: What are your plans for the future? >>
 

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