The New Age of Advertising, Part 2 - Tell us about your site
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Question: Tell me something about yourself and your website. How did the idea for this site come about?
Wesley Thomas: The site was launched on November 30th, 2004. However, we have been marketing online very successfully for years. Our parent company is PuraVida Holdings, S.A. and some of our properties include mvalue.com, 1site.net, smoothlinks.com and a bunch of others.
Question: In your own words, tell me why a webmaster would want to use your site to manage his/her website ad inventory and/or purchase advertising for his/her website?
Wesley Thomas: Well for one, the webmaster has total control of their inventory. Also, I can’t really speak for link sellers who use Linkadage or other auction formats, but when compared to text link brokers the decision should be simple. Why would anyone want to pay a big commission just to have someone sell your inventory? As for the buying ad space, text link ads are much better than pay-per-click. With pay-per-click you have to deal with click fraud. There’s no click fraud when you’re dealing with static HTML links!
Question: What kind of support do you offer to webmasters that are selling advertising slots on your site?
Wesley Thomas: We’re a self-service advertising marketplace. However, buyers with a $500/month budget can request a dedicated account manager, and sellers may request sites to be added to the system on their behalf, provided that they give us temporary access to the site.
Next: What sets LinkSmile apart? >>
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