The New Age of Advertising, Part 2
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In the second of two articles covering the leading lights in the growing and somewhat controversial field of text link advertising, Hugo Guzman interviews Wesley Thomas, creator of the versatile LinkSmile.com.
Spurred on by the success of Linkadage and the various brokerage sites, it seems as if a new text link ad portal springs up every day. Most of them attempt to copy the formula used by the already established portals, but one individual had the foresight to develop a site that would provide a platform where the individual webmaster or even large Web entities can list and manage their own inventory, while at the same time serving as a Web directory of available advertising space.
Linksmile.com is a unique site that performs several functions. It acts as an ad server that actually publishes ads on a website (similar to Adwords and other leading ad servers). However, unlike most ad servers, the ad spots that are delivered by LinkSmile can be configured to appear as static HTML instead of redirect links or JavaScript. Linksmile also acts as an inventory manager that allows extensive customization of the ads that are being served.
The customization and activation of ads can be a bit cumbersome and intimidating at first, but there are various tutorials and interactive support features that will help guide you along until you get the hang of it. There are a lot of other functions associated with LinkSmile’s ad serving product, but this isn’t an infomercial, so I’m going to get onto the meat and potatoes of my interview with Wesley Thomas, the creator of the site.
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