The New Age of Advertising, Part 1 - Why Create a Text Link Advertising Marketplace?
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Question: What was the premise behind LinkAdage? Why did you create the site?
John Lessnau: First of all, before LinkAdage, the text link ad market was pretty much underground and the prices were nearly triple what they are now. My hope was that by creating an open market prices would float down to a more reasonable level, so that the small webmaster could afford to advertise, not just the big SEOs.
Secondly, I wanted to create a marketplace where people could find highly relevant text link ads quickly so they could spend time on building solid content rather the link begging. Before my LinkAdage days, I found that I spent most of my time scavenging for links rather than working on the nuts and bolts of my websites. I would brag to my Internet friends that I spent the day getting two great sites to link to me rather than talk about the new features or content that I added to my site. It didn’t take me long to see that there is something wrong with that picture. Now our motto is "Spend Time Building Content, Not Links Pages."
Third, I found banner ads and other network advertising was increasingly being blocked by the ad-blockers that everyone seems to have. However, there is one type of advertising the ad-blockers will never be able to block –- the simple text link ad. I wanted to promote a form of advertising that would get through to its targeted audience no matter how many ad blockers they were using.
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