The Most Important Nine Word Sentence in Advertising - Good advertisements must generate sales in order to be effective
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The ultimate idea behind any business-related activity is to make profits. Absolutely no energy should be wasted in undertaking any activity that fails to deliver in support of this ultimate goal of profit making. Profits are made when products are sold. Advertising is a marketing strategy that helps draw the attention of possible buyers towards the product. However, if the advertisement is unable to add to the sales and therefore the consequent profits of a venture, then regardless of the quality of the advertisement, it fails in its aim.
There are several noted ads that are remembered and honored for their great creativity; however, sadly, in many ads, the product seems to be forgotten completely. So while the ads were lovely, they were at the same time useless. Unless the advertisement can compel your prospects to remember the product and maybe even buy it, it is a bad advertisement, no matter how creative the concept behind it may be.
Repeat sales make the real profits
Marketing is a combination of four Ps, namely "product," "price," "placement" and "promotion." Most advertisers seem to forget this combination and interpret the meaning of marketing as only "promotion" of the product. It is imperative to understand the logic of business if one is to develop a coherent advertising strategy. Profits are made when clients return for the product repeatedly. If a soap manufacturer manages to sell one bar of soap to everyone in the vicinity, the business will start a downward trend as soon as the last customer has been attended to. It is only when users of a product buy it once, use it, are satisfied with it and come back repeatedly to purchase it, that a company can grow indefinitely.
Even in the virtual world, advertising strategies are developed in order to not only lure the prospect once, but have browsers return to the site often. eBay has earned a reputation for itself which makes shoppers return to the site for various products. Similarly, there are holiday package-providing sites like makemytrip.com that have plenty of clients returning to look for affordable and interesting holiday packages on the site. The success of these sites lies in clients returning to use their services over and over and over again.
Next: The product itself and not the advertising is what creates repeated sales >>
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