Home arrow Website Marketing arrow Targeting Your Email
SEARCH DEVARTICLES

TOOLS YOU CAN USE

advertisement

Targeting Your Email


(Page 1 of 4 )

There are a number of ways to keep in contact with customers, and to get them to visit (or revisit) your website. One of these is a newsletter. But how do you convince potential customers to sign up, and hold their interest long enough to make a purchase? Keep reading to learn how to do this and more.

Targeting your email

Email marketing has become a mainstay in advertising. With opt-in links on sites, webmasters aim to persuade users of that site to become members. The largest lure that websites offer is free newsletters (ezines). There are some sites that are simply not ezine friendly, in the sense that getting content for such sites on a regular basis would be tantamount to making gooey stuff look lively. What kind of information would a power tools company offer in an ezine that would be interesting enough to actually read, and relevant enough to enable the power tool company to sell and resell its products till the subscriber clicks on their secure site and places his/her order?

Yet all companies need to have an opt-in email database; you simply have to ensure that you are in the face of your potential customers without looking like George Orwell's "Big Brother." There are so many other adverts out there, on and off line, that to trust that a favorable first impression is all you need to ensure the return of an interested customer is a bit naive. You need a means of continually selling yourself to an interested customer.

To return to the example of the power tools company, a machine tool buff or do-it-yourselfer is most likely to go to a hardware store, or type "Black and Decker" into Google (the brands win again). So how does our power tool company target its email strategy in such a way that it will ensure that a reasonable proportion of users subscribe to its opt-in database so it can presell its offers to them? Keep in mind that the company needs to keep from being a victim of the "report spam" button, provide relevant information, and not commit a silly error until the subscriber (inevitably) buys their product.

More Website Marketing Articles
More By Akinola Akintomide

blog comments powered by Disqus

WEBSITE MARKETING ARTICLES

- 7 Secrets to Spreading Your Influence for Mo...
- How A Cheap Hamburger Brought Top Search Ran...
- Why Local Businesses Should Use Facebook
- More Tips to Reduce Shopping Cart Abandonment
- Reduce Shopping Cart Abandonment This Holida...
- Get Your Facebook Ad Noticed
- Information Seekers are Buyers, Too
- Convert Visitors with Content
- AOL, Microsoft, Yahoo Join in Ad Partnership
- Google Gets Fined Facebook Improves Privacy
- Writing Effective PPC Search Ads
- What Google Did Right in Marketing Google Pl...
- What is Your Website Marketing Strategy?
- Where Do Your Phone Calls Come From?
- Why Facebook Marketing Matters
 
SEO Chat Forums  
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Contact Us 
Site Map 
Request Media Kit
Write For Us Get Paid 
SEO Weekly Newsletter
 
SEO Tools
Adsense Calculator
AdSense Preview
Advanced Meta-Tags
Alexa Rank Tool
Check Server Headers
Class C Checker
Code to Text Ratio
CPM Calculator
Domain Age Check
Domain Typos
Future PageRank
Google Dance
Google Keywords
Google Search
Google Suggest
Google vs Yahoo
Indexed Pages
Keyword Cloud
Keyword Density
Keyword Difficulty
Keyword Optimizer
Keyword Position
Keyword Typos
Link Popularity
Link Price Calculator
Meta Analyzer
Meta Tag Generator
Multiple Link Popularity
Page Comparison
Page Size
PageRank Lookup
PageRank Search
Robots.txt Generator
ROI Calculator 
S.E. Comparison 
S.E. Keyword Position 
Site Link Analyzer 
Spider Simulator 
URL Redirect Check 
URL Rewriting 
Privacy Policy 
Support 


© 2003-2012 by Developer Shed. All rights reserved. DS Cluster 9 - Follow our Sitemap
Popular SEO Chat Topics
All Tutorials & Tools