Taking Advantage Of Adsense Targeting - More People Targeting
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Google sent this information to Search Engine Land: "What you're seeing is that we look at the user's previous query and see how well it intersects with the current query. If it's significant, we'll use it to help targeting on the current query. We simply look at what's in the referring URL (every time you load a web page, the HTTP header includes your previous URL as the "referrer")."
The illustration Search Engine Land gave in their article as a test (you can find the article here) showed that you can do a search for weather forecast, then conduct a new search on holiday in Spain, and then do another search on weather forecast and you should then see ads for weather reports in Spain.
Disadvantages to People Targeting
According to a user on Webmaster World, the above tool has its hitches. He complains that "I think it sucks, if it's indeed true! I came in to the forum today to post and ask about seeing tons of ads on my site lately which do not even remotely match those showing up in the Google Adsense Preview Tool and realized this is probably the same issue! I just realized at least half of the ads I was seeing related to old topics I was interested in LAST MONTH." A lot of users complain and worry that it will dilute their brand.
It seems this experiment has become an integral part of the Google ad placement application. This leads us to wonder whether this will lead to an increase in Google's brand popularity as advertisers realize that their links are more likely to get clicked on. Publishers, too, may enjoy it as they see a massive rise on the number of click-throughs for their sites. There will be the inevitable cry of privacy advocates as they see "Big Brother" Google, spying on us all; but I am not one of them, and until they make the news, I think paid campaigns should take notice, and take advantage.
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