Taking Advantage Of Adsense Targeting - People targeting
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This is the real peach. The results are here for users to see; just search for anything on Google, go to a site that uses Adsense, and immediately you will see the results. I can see this on my personal blog already. And seeing this makes me seriously wonder whether any search engine ad placement package can compete with Adsense -- but first, let's look at some of the original apps that used the same theme (personalized ads) but which are no longer with us.
The first website to utilize personalized ads was www.findory.com. The website is now defunct, but it was the first piece of evidence that it was possible to display Adsense adverts based on a user's past behavior. A quote from the founder's blog says, "This early version is built on top of Google AdSense, but these are not normal AdSense ads. They are not targeted merely to the content of the page, but to the individual behavior of each reader."
Findory worked out a system that integrated its user data with Google's ad network to generate much tighter ad matching than Google's page reading contextualizing algorithms. Findory passed along accurate data to Adsense about the source on the page, allowing for a variety of useful ads.
Nobody was exactly sure what Findory.com did; it may have been Adsense testing or some sort of hack. But when they disappeared, Google started personalizing ads on computers. Note the difference -- before this, Google based ads on the web site's key words. Now ads are served based on the computer's search history.
The industry noticed personalized adverts about a year ago. This post on webmasterworld revealed when a user noticed the new personalized searches. Danny Sullivan noted that the ads were extremely intuitive, stating that they seemed not to be tied to login, but to stored data on the browser. He states that he "just searched for travel, then for sale, and bang! There are some travel ads showing up.Then I searched for computers, then online and got computer ads. I moved over to another browser (without any stored history), searched for online, got nothing. So I searched for computers, then online -- boom! Hello ads, lots of them, all about computers.
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