Taking Advantage Of Adsense Targeting - Adsense Targeting: Adsense For Context
(Page 2 of 4 )
Google advertisers can increase their click-through rates by creating placement (or site) targeted content campaigns, choosing to position their ads on specific sites. It's content control/placement on steroids. By picking selected sites and bidding, you can "ensure" that your ads get seen by a much wider audience; all this definitely changes the size of the budget, but that's why we pass on the cost of the advertising to the customer, eh?
It all started that way, and now you have site-targeted campaigns, consisting of ad groups that contain lists of Web sites, not just keywords. Placement-targeted ad groups can include all content ad types: text, static, and animated GIFs, even video with sizes ranging from skyscraper to banner to defined boxes. Advertisers can choose whether to be charged on every one thousand page impressions (CPM) or on a cost-per-click basis.
According to Google Adwords, advertisers can choose to display their ads on specific pages within a site, or even subsections of pages. For example, advertisers can choose to advertise on the New York Times Web site in the business, fashion, health, travel, or sports section.
Google's content group is huge and growing rapidly. Some say new sites are joining at the rate of at least 100,000 per month. Information on some of the top sites in the network can be found here. Almost every major media channel is represented, from leading magazine and newspaper publishers to television networks.
The ads are then placed with the sites you choose. This is a improvement on the normal placement process, which is stated by Google as "Google continually scans the millions of pages from the content network to look for relevant matches with your keywords and other campaign data. When we find a match, your ad becomes eligible to run on that page. Google's extensive Web search and linguistic processing technology can decipher the meaning of virtually any content network page to ensure we're showing the most relevant ads."
Normally advertisers find which Web sites display Google AdWords content ads by using Google's placement tool, using a list of categories and keywords, and also listing specific URLs of sites, or by setting the desired user demographics. The tool digs into the pool of site publishers and lets you choose which sites will carry your ads.
As a quick rundown of what I have described in the last few paragraphs, here is what Google has to say, in brief. (This can be found here).
A big advantage of winning a bid to place an ad could be that your ad could occupy the first four spaces, since you could stretch your ad to occupy four spaces. This is due to the expanded text ad specification of Adsense. If you specified that a strip of four AdWords ads should appear in a banner at the bottom of a page, placement-targeted ads will muscle the other ads off the ad unit and be displayed.
Next: People targeting >>
More Website Marketing Articles
More By Akinola Akintomide
/ 6 
