Taking Advantage Of Adsense Targeting
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I originally intended to write an article explaining how advertisers can take advantage of Adsense to target specific sites. As I was researching this topic, however, I slammed the brakes on my theme. I noticed that Google seemed to be backing off from the "post your ad here" approach, which focused on the advertiser. You can still see that approach, but it is changing. Keep reading to find out how.
Google is moving toward a method of displaying ad groups that are personalized based on a searcher's previous searches. With this discovery I am going to write this article in two sections (and hopefully one part).
The first section is going to focus on Adsense targeting from the advertiser's viewpoint. This approach, known as placement-targeted or site-targeted campaigns, allows an unprecedented level of customization and targeting by the advertiser. Not only can the advertiser target a particular website, but a particular page or a particular sub-group of pages can be targeted. We will look at how Google is allowing advertisers to pick sites from selected lists and how they set different bids for different sites.
The second section will look at how Google is remembering a searcher's previous activity and using this information in displaying Adsense results on web sites the user visits. Now Adsense is not only dependent upon the site's content, but also on the search behavior of the user, independent of cookies and even logging in -- though the user (or the computer) must have used the search engine at a prior time.
We will also quickly discuss whether, at the end of the day, any present advert placement application can realistically catch up with Google's Adsense in the next three to five years, or whether creators of such applications should simply seek another line of work -- social networking e-commerce centers, perhaps.
Next: Adsense Targeting: Adsense For Context >>
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