Spam Protection Ate My Newsletter! - Check Your Work With an Optimization Tool
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There are plenty of guidelines and common sense rules to follow. In case you miss something or do not optimize enough, there are automated tools such as SpamCheck (visit it online). You must send a copy of your newsletter to the email address that they specify, with a modification made to the subject line. By adding TEST to the beginning of the subject, the program recognizes it as a request for service rather than spam.
Within minutes, you will receive an email that details things that could be improved on your newsletter. It will also give you the score that your newsletter will receive using its spam filtering program.
The Developer Shed newsletter scored very well. Below is an explanation of the scores and our detailed results.
Your TOTAL SPAM SCORE for your e-mail was 0.4.
How To Interpret Your Score:
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The higher the score, the more likely the e-mail
will be considered spam by ISPs, which means the
more likely it is to get filtered. Levels...
0.0 - 4.5 - nice and clean, no problems except tiny
ones below; no action required
4.6 - 7.0 - the strictest may object; clean up the
easy-to-find issues (below)
7.1 - 10.0 - getting into dangerous territory; clean
up any big issues and the easy-to-find smaller ones
10.1 - 13.0 likely overISPlimits; requires good
review and cleaning up
13.1+ major problems; overhaul needed --
systematically clean, point by point and then
re-test (this may require two or three checks).
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In order of importance, here are the mistakes that we found
in your e-mail...
(0.1 points) BODY: HTML font color is unknown to us
(0.1 points) An exceedingly large amount of HTML coding is often used to disguise common spam phrases. Consider reworking slightly.
(0.1 points) BODY: HTML font color is blue
(0.1 points) BODY: HTML has a big font
(0.0 points) BODY: HTML included in message
(0.0 points) Asks you to click below
Eliminate mistakes by removing any common "spammer habits" from your e-mail. You'll find it's a useful style check at the same time. We all tend to repeat some words too often. The net result is a cleaner (no-spam-triggers) e-mail, that will be opened and read by more people.
If you send the copy of your email with your regular mail server, your score will likely be better than if you just forward it from a client like Outlook or Thunderbird. The spam filer takes off some points if it thinks you are trying to dupe it with a mail program. Of course, it details how many points that adds to your score so you can subtract those points if need be.
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