Spam protection methods can be a huge relief to email users, relieving some of the tedium of deletion. Of course, if you’re sending a newsletter, you may wonder how many of your subscribers are really receiving it. Even the Developer Shed newsletter has to be watched to see if it’s being filtered. Let’s take a look at how spam protection can be your enemy or your friend.
With the wide range of how strict or lenient different spam filters are, it’s often unsettling to realize that you can't tell how often your newsletter might just get junked before most people see it. You work hard on that newsletter every week, and people need to see it. Subscription email lists can be useful for reminding visitors to return to your site for new content, or inform them of news and events related to your organization or business. Especially for an e-business like Developer Shed, subscription mail is integral to the company.
The war on spam can be a war on a business’s bottom line, if you don’t keep an eye on your mailings. If newsletters don’t reach recipients, it’s a company that loses. Recently, Developer Shed found that its own newsletter had been red flagged by a spam watching group. We’ll look into this, and we’ll discuss what you can do to prevent this from happening to your mailings.
The awful part of spam is that it always finds a way to defy filters. The filters in place do help to sort a lot of spam, but it never does enough. Spammers find more and more ways to bend the system to get their mass mail into your inbox.
Unlike spammers, legitimate businesses with subscription mass mail get caught in the middle. Spam gets delivered and your mailing list doesn’t. Because most businesses don’t use shady spammer tricks, they can be more susceptible to spam protection. It’s still in your best interest to stick to legitimate practices, however, because cheating the system is unpredictable and can only work for so long.
We’ll look at the two things you must do to manage your newsletter and be fairly certain that it isn’t recognized as spam. First is checking the on-page content. This will be covered momentarily, but basically you want your newsletter to follow all standards to look as little like spam as possible. Second, you need to keep an eye on off-page elements, which Google can help to simplify greatly.
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