Social Media Optimization, Before You Kill Yourself - Dog Work
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Dog work
Like every other field, there is a certain amount of dog work to be done in social media optimization. This dog work involves following the rules of the site and doing things that will get you accepted by the site's members. The dog work is generally mundane, repetitive, and may actually need some real interest on your part or you may simply come to detest it.
The dog work is....to be a real person. You actually have to be a real person and relate with the others on the site. You have to instant message, contribute, research and read about other users, network online and offline, submit stories, and just get your points for good behavior.
Making Your Content Good Enough
If you thought writing SEO copy was technical, I can assure you that social media writing is more akin to blogging and forum writing than writing keyword rich copy. And for social news aggregator sites, the more current the piece, the more likely it is to be shaken for all its worth. Note that one-week-old news is extremely old news to a social news aggregator. The timeliness of content is extremely important. Rumors, speculation and hype are more likely to be heavily commented on (see the iPhone mania that reached feverish proportions a few months before its announcement).
Identify Your Market
The social media constitute a portion of who Martinez of seomoz.com calls "influencers." You must research them, their demographics, their interests, and you have to create content that appeals to them. The content has to be relevant to the demographics of the site. Now let's look at the news aggregator, which have become increasingly hostile to self promotion, and which have caused the term "the Digg Effect" to be coined, to show the amount of traffic that is generated when a link is posted on the home page of a site.
Next: Digg and Conclusion >>
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