SEO for Organic Results Does Not Equal Sales - Follow through
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9. Grab the reader's imagination
The mind is a wonderfully complex machine, and once you learn how to trigger it to get the results you want, it can be your ally in distinguishing your offer from the competitions.
Once you grab their emotions you create desire; once you have their desire, you can make suggestions. Direct the actions you suggest they take through strong calls to action, intense storytelling, use of adjectives, similes, and verbs. Use action verbs to tell the user what you want them to do.
For Example: "Scroll down to learn how you can win the sales war now!"
10. Proof is the dessert to your ad meal.
Want to know a way to increase sales immediately? Offer a 100% money back guarantee. By making this offer you are closing the deal; the offer is too good to resist.
Add in a few testimonials and the visitor will take the action you want, whether it's filling out a form or buying the newest electronic yellow widget.
An added bonus in offering your guarantee is that very few will choose to take you up on your offer. Even if they are not satisfied, they will very often move on to another game plan.
11. Are you irresistible?
People by nature are greedy and stingy; they work hard for their money and do not want to give it to anyone. The higher the price point, the harder it is for you to get the wallet or purse open so you can slide your hand inside.
You need to offer a bonus on top of your normal offer to have them take the wallets out of their pocket or purse. Your added bonus should be made in exchange for them making a positive buying action now!
12. Killer Close!
A killer close is a message that closes the deal if the user has not taken the action you wanted them to take by this point.
Make the killer close a headline that will stop the visitor dead. Use the killer close to enforce a very positive outcome by ordering from you now, or make the negative choice so unappealing the visitor will feel worried or torn by leaving your site.
If the killer close is effective, even when the user leaves your site without having taken the actions you laid out, they will not be able to put you out of their mind anytime soon.
Many webmasters build a marginal web site with the hopes that huge gobs of traffic will equate to guaranteed sales by the sheer numbers aspect. They think that, given enough traffic, someone will eventually make a purchase.'
Many website owners would be perfectly happy with a one percent conversion to sales ratio (100 visitors will result in one sale), and feel that they have done a great job. However, just by taking a few hours to rewrite your home page, you can increase the sales conversion to 10 percent (100 visitors will result in 10 sales).
By doing so you will have increased your revenues 1,000 percent!
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