SEO for Organic Results Does Not Equal Sales - Give them what they want

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5. Does your opening offer excitement and adventure?

Communicate to your visitors your personal faith in what you are selling and its positive benefits. Tell them how it will fill the buyer's needs. Excite the imagination of the visitor and you will have their attention. Wow them immediately!

6. Is the main body content readable and uncluttered?

This is a fast paced world, with the result that most visitors have short attention spans. Present your offer in a way that is simple and straight to the point. Keep sentences and paragraphs short. You don't need to write a novel to make a sale.

Use only a 10 or 12 point font. Leave white space between paragraphs and columns. Limit the amount of graphics you use; on the Internet, less is more. Keep the ads off the front page. Placing ads all over your front page makes it seem as if you are desperate to make revenue any way you can, and erodes the visitor’s confidence in you.

7. Stop focusing on you and start focusing on the important You.

The visitor is not there to hear you rant about how well you have done, or how great your company is. They are there for you to tell them what you will do for them. They want to know how using your services or products will make all their problems disappear or otherwise have a positive effect on their lives.

8. Are you close or far?

Does the visitor feel unique or do they feel like one of the crowd? Are they made to feel special or made to feel like they're lost in the sea of humanity? When you write copy, imagine that the reader is sitting next to you and you are reading it directly to them. Your visitor, when reading that copy, should feel as if you wrote that text just for him or her. 

Write to your friends when writing copy for your site. Let people feel your words through intimate writing. Your web content should feel like you are writing the perfect sales letter to one of your favorite customers.

Next: Follow through >>
 

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