SEO for Organic Results Does Not Equal Sales - The first four steps
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1. Does your website have a striking slogan?
Will it make the user want to read more? Does it inspire emotions of jealousy or curiosity? Does your slogan offer a benefit that makes the user want to buy? Will it urge the user who lands on your website to keep reading?
Often writing slogans takes many, many tries before coming up with something unique. For example, "Please Read Below" is tired, boring, and lacks imagination. A better slogan might be "STOP! Do Not Read The Rest Of This Article"
The slogan drives the visitor to continue reading just as you are now. It invokes emotion and curiosity. By telling the user the reverse of what you want them to do, you compel them by using that rebellious streak that lies inside of most of us in some form or another to take just the action you want and not what you told them to do. (
Editor's note: This kind of reverse psychology should be used with care, as some readers can spot it quickly and will actually take you up on it).
2. Does your slogan appeal to the viewer and grab their attention by being placed near the center of the screen?
Look at your competitors' websites as well as others who seem to do well in the search engines. Does their site's slogan grab your attention? Is there a website that you like which has done this very well? Model your slogan and its placement after the ones that you found compelling.
Try to keep your slogan short, use exclamation points or quotation marks to grab the user's interest and attention. This is important territory to drive the visitor further down the page and onto the additional pages of your website.
3. Is your opening sentence compelling and stimulating?
Does it stop your reader in their tracks and make them take notice? Does it resonate in their ears amid the cacophony of their day? When you have written the opening well it provokes thoughts in the mind and makes the user say it to himself, thus the question "does it resonate in their ears?" Words are more than just the individual characters used to compose them; they provoke emotions, senses, and actions.
4. Is the opening paragraph feature and benefit focused?
Your words are a painting. You should focus the visitor on a picture of life after they make a purchase from you. Does the offer promise tangible benefits or emotional benefits? Your offer should feature relief from negativity or reinforcement of positive outcomes.
Next: Give them what they want >>
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