SEO Can Make Your Online Store a Powerhouse for the Holidays - Some Tangible Advice from an SEO Expert
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So just how does a small business prepare for the upcoming business season? Nick outlined a few steps you can follow to get your business in gear (from an SEO perspective) for the 2005 holiday season.
Step 1: As mentioned above, select some products that you feel are gift worthy for each of your market segments. Come up with gift sets by combining items you sell. Be sure to make your products unique.
Step 2: Create a list of keyword opportunities based on these product groupings. Search your website and do some external research via Google, MSN and Yahoo to see where your site comes up for the new keywords in the search results. It is also helpful to use Yahoo’s Keyword Selector Tool to get a feel for keyword search volumes.
Step 3: Put your new products online by August, at the latest. Make sure all new pages are optimized appropriately and integrated fully in terms of internal link structure with the existing pages of your site.
Step 4: Perform some link placement for the new product pages. Be sure to craft link text that is specific to the new keyword groupings (e.g., “unique men’s gift”).
You have just enough time if you start NOW to apply the above techniques to your website with the goal of transforming good holiday sales into GREAT holiday sales in 2005. And even if you don’t have time to cram SEO into your busy schedule before the rapidly approaching holiday shopping season is here, at least you have a strategy for next year. Keep in mind this strategy can be applied to any holiday for any time of the year. Mother’s Day, Father’s Day, Valentine’s Day, seasonal shopping peaks (back to school, spring cleaning, etc.) What possibilities do you see when you look at your products?
Next: Additional Holiday Marketing Strategies >>
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