SEMPO Highlights U.S. Bancorp Piper Jaffray Research That Demonstrates The Value Of Search Engine Ma
(Page 1 of 3 )
The Search Engine Marketing Professional Organization (SEMPO) held its inaugural meeting this evening at the Search Engine Strategies 2003 Conference & Expo.San Jose, CA ' August 20, 2003 ' The Search Engine Marketing Professional Organization (SEMPO) held its inaugural meeting this evening at the Search Engine Strategies 2003 Conference & Expo. One of the highlights of the meeting was U.S. Bancorp Piper Jaffray's industry research that demonstrates search engine marketing has the lowest cost-per-lead and the highest return on investment (ROI) of any component of the marketing mix.
Safa Rashtchy, U.S. Bancorp Piper Jaffray's Senior Research Analyst, Internet Media and Marketing, said, 'The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations. We believe search is actually gaining some market share from other types of online marketing. Our initial estimates of $7 billion by 2007 is most likely to be too conservative and we believe that we are still at the early stages of an expanding and large market.'
Next: The Golden Search >>
More Website Marketing Articles
More By Greg Jarboe
