Public Relations and SEO - Public Relations in SEO
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If a story is successful, a brand will be mentioned in different media outlets, creating brand awareness among regular folks, webmasters and bloggers. If the story is compelling enough, webmasters and bloggers will mention it and possibly provide a link. A good story also leaves some imprint in the mind, so a brand stands a chance of being remembered, mentioned and potentially linked, months after the story is "gone."
Exceptional stories are picked by CNN and other authoritative domains, and a link from there is highly valued by Google.
SEO PR has a slightly different focus from traditional PR. SEO public relations is after links, while classic PR is after brand awareness. The two overlap closely, since with brand awareness links come naturally, but more common forms of PR offered by search engine marketing firms focus on links and PR search rankings. Some even evolve into strategies of ranking a PR article on search results which has a link to the original website, passing link juice, or mentioning the company's brand.
Keep the PR up
If you do get hot and various sites on web are talking about you, keep riding the wave while you're in the spotlight. Create a follow up article and mention your site more.
Distributing Public Relations Articles Yourself
Use online PR wires to distribute your content on the web:
PR News Wire
Business Wire
PRWeb
Marketwire
CNW Group
Make your article an average of 400 - 800 words, with a character limit of 65 for Google news headlines and 150 for Yahoo News headlines. To get a feel for how most press releases look, browse through PRWeb and PR News Wire. You'll notice that most of them are crappy, though, so by no means take this as a standard. Instead of being like everyone else, differentiate.
Website Marketing 
