Pixel Ads: The Next Big Thing in Web Marketing? - Points to Consider

(Page 3 of 4 )

Points to Consider

A few impressions I have about the whole idea, however, I would like to mention to you here. First, I want to point out that on the advertising page, there are no categories of ads; they are all jumbled together on one page. So there is not a good chance that I’ll probably get much qualified traffic to my website. Even with pay-per-click, at least I would have keywords pulled from the page to associate with my ad. I’m honestly not at all convinced that people click will click on my ad other than out of pure curiosity.

Another thought I have is the close proximity in appearance an ad site like this has to a free-for-all links (FFA) page. Being on an advertising page linked with other sites whose reputation is unknown might be putting you at risk.

PageRank is passed by any link to a normal link, either text or image links, and when they are one way links, it’s even better. However, there is still a lot of debate as to whether Pixel Ads will even pass PageRank. One SEO expert told me he was pretty sure PageRank was passed on from the site with the ad; another equally trustworthy SEO expert told me otherwise. The jury is still out on this one for me.

Another concern I have is the similarity of Pixel Ads to posting hidden links or single pixel image links, which unfortunately can be seen as spam to some search engines. We haven’t seen too many advertisement sites that are penalized for advertising, but we also don’t see millions of ads on a site at the same time or only a single pixel in size, either. I shouldn’t worry about my site specifically in this regard, however if I am hoping that PageRank will be passed through the link, this could really hurt my changes of receiving any type of veritable PageRank.

When the novelty of these tiny little ads wear off and curiosities have been satisfied, I truly doubt that surfers will want to browse thousands of ads on a site over time. Ultimately, if the traffic received from the Pixel Ad isn’t qualified or targeted, then it may be the only one benefiting from Pixel Advertising is the site doing the advertising. At $1 per pixel, I could see how it could become very lucrative.

Next: My Experiment >>
 

More Website Marketing Articles
More By Jennifer Sullivan Cassidy

Comments On: Pixel Ads: The Next Big Thing in Web Marketing?

· I don't think pixel ads can make any difference in long run or even can lure some...    · Who would actually think that pixel advertising has any real use for the advertiser?...    · Is it what it says, a 1x1 pixel ad? Are there any examples the author (or others)...    · Alex Tew was the english lad who kicked this off - and he made 1 million dollars. ...    · Consumer value is what the original Milliondollarhomepage and the vast majority of...   >>> Post your comment now!